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Grouch

A limited-run identity and apparel project: a rough-edged wordmark, a reworked public-domain cartoon, and hands-on print production.

Role
Brand and apparel design
Year
2019

What I can show

A small physical apparel run, so there is no live web app or repository. The photos document the identity and hand-printed pieces.

White Grouch T-shirt screen printed with a red-orange Grouch wordmark above a black cartoon-cat graphic.

Overview

Grouch was an independent apparel and brand identity project featuring a custom rough-edged wordmark over a reworked public-domain cartoon illustration. The branding was produced across hand-pulled screen-printed T-shirts, embroidered snapback hats, tote bags, and die-cut stickers.

Brand & Artwork

I processed the source illustration into a high-contrast graphic to give it a DIY skate-flyer character. The high-contrast texture ensured clean color separation for screen printing, which fine-lined artwork would not have supported. The design was printed in two distinct colorways: a single-color black edition and a two-color version with a vibrant red-orange accent on the wordmark.

White Grouch T-shirt printed in black only, with the wordmark above a cartoon-cat graphic.
The black-only colorway, printed from the same artwork as the two-color version.

Production

Shirts were screen printed by hand; hats and stickers were produced offsite.

Black Grouch snapback hat with an embroidered orange logo.
Snapback hat with embroidered Grouch logo.
Die-cut Grouch stickers arranged on a tabletop.
Die-cut stickers carried the mark beyond apparel.
Screen-printing press with the Grouch graphic inked on the screen, mid-print.
Every shirt was pulled by hand on a single-station press.

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