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Grouch

A supporting visual project: brand identity, apparel graphics, and small-run production for a limited merch experiment.

Role
Brand and apparel design
Year
2019
Orange Grouch T-shirt with a large black typographic mark.

Overview

Grouch was a small apparel identity built around a direct typographic mark, high-contrast colorways, and a limited merch run.

I carried the mark across screen-printed shirts, embroidered hats, totes, and stickers, keeping the system small enough to produce consistently.

Brand

The identity used a clean, skate-adjacent tone: simple enough for a shirt, bold enough to hold its own as a sticker, and flexible enough for embroidery and screen printing.

White Grouch T-shirt with a large orange typographic mark.
A clean white tee kept the mark sharp without adding extra graphic elements.

Production

The project moved from identity into physical objects. Shirts were screen printed by hand, while hats and stickers were produced offsite. A small line kept the system manageable and gave each piece a clear role.

Black Grouch snapback hat with an embroidered orange logo.
Snapback hat with embroidered Grouch logo.
Die-cut Grouch stickers arranged on a tabletop.
Die-cut stickers carried the mark beyond apparel.
Screen-printing press with the Grouch graphic inked on the screen, mid-print.
Every shirt was pulled by hand on a single-station press.